Konix announces partnership with UFC®

August 3rd 2021

Konix today announced a new partnership for the development of gaming accessories with UFC® the world’s premier mixed martial arts organization. With more than 625 million fans worldwide, UFC offers exciting events carrying the values of courage, sportsmanship, and sacrifice, all aiming at achieving victory. The strength of UFC®’s digital communication has already gathered more than 155 million followers on social media, especially among young people.

“We are happy and proud to share with our players the adventure of the UFC® phenomenon, the MMA organization that gathers the best fighters in the world,” says Sébastien Rams, Konix’ General Manager. “This European partnership will allow Konix to take a new step in its development. By having UFC on our side, we are moving into the heavyweight category of European gaming accessories manufacturers.”

Konix will thus allow gamers who recognize themselves in the values of UFC® and its athletes, to share their passion with a specific range of headsets, gaming chairs and other UFC® licensed accessories. Sébastien Rams adds: “UFC® makes the world’s greatest fighters become legends. Frenchman Cyril Gane remains undefeated and will face the No.2-ranked heavyweight, Derrick Lewis for the interim heavyweight belt at UFC® 265: Lewis vs. Gane on August 8. Everyone at Konix is wholeheartedly with him in his quest to win a world title.”

About KONIX:

Konix designs and manufactures complete ranges of gaming accessories. Konix is a major leading brand in France and is also in strong development throughout Europe. Specialized in the design of licensed products and by signing with the UFC, Konix consolidates its already existing partnerships: Naruto®, My Hero Academia®, Sonic® and FFF®.

Konix is known for its accessibility, its reliability backed by a 3-year warranty, and the enthusiasm surrounding its partners and the e-sport phenomenon. Everything Konix makes are made for families and gamers who are passionate about pop culture.

About UFC®:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 countries. UFC®’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada.