Konix announces a partnership with Sanrio for a range of cute and functional gaming accessories.
December 7th 2023
Over the years, Hello Kitty has evolved into an extraordinary and captivating pop culture figure, embodying the essence of the kawaii (adorable) Japanese tradition. She has transcended borders to become a global symbol, resonating with women of diverse backgrounds, ages, and economic circumstances. Her impact extends beyond just individuals; she serves as a wellspring of inspiration for artists and designers alike.
Hello Kitty’s brand values of happiness, kindness, inclusivity, and simplicity have propelled her into the realm of coolest lifestyle brands. She has forged partnerships with esteemed companies across various industries. As Hello Kitty herself would put it, one can never have too many friends!
Notably, Hello Kitty has achieved a staggering presence worldwide, with over 50,000 Hello Kitty-branded products available in 130 countries. And the excitement is building as she approaches her 50th birthday in 2024!
It is a real privilege for Konix, the French brand of video game accessories, to collaborate with Hello Kitty. This partnership represents a convergence of two pop culture icons, each embodying fundamental values that transcend borders and generations. Just like Hello Kitty, Konix shares a commitment to joy, friendliness, and inclusivity, making this alliance particularly meaningful. By joining forces, Konix and Hello Kitty bring a touch of magic to the world of video gaming, thereby creating an even more memorable experience for players around the globe.
About Sanrio:
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages.
Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries.
Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit sanrio.eu and follow on YouTube, TikTok, Instagram, Facebook, and Twitter.
About Konix:
Konix is a gaming accessories manufacturer, a French leader in the industry, and is in strong growth across Europe. The brand specializes in the design of licensed products, with established partnerships with renowned brands such as Crunchyroll, Wizards of the Coast, Naruto, and My Hero Academia.
The brand’s products are appreciated for their accessibility, reliability, and 3-year warranty, as well as their commitment to pop culture and the e-sport phenomenon.
Through this new partnership with Hello Kitty, Konix strengthens its position as a leader in gaming accessories and meets the expectations of fans of the Japanese brand by offering functional and cute products. The Hello Kitty gaming accessories are expected to be available in the coming months and should be successful among gamers and fans of the brand.
